Launches to Answer Question: “Is My Financial Advisor Worth The Fees?”

GradeMyAdvisor challenges the recent obsession on fee levels by providing transparency on the more germane issue of fee value.

GALVESTON, TX – Dec. 1, 2015 (GMA), a free online service that helps investors determine if their investment advisor is, or is not, adding value to their investment portfolio’s returns, announced today that it has formally launched its public beta phase.


GMA provides clear, objective, and unbiased insight into your investment portfolio’s performance. Using the same analytical tools major investment houses rely on to judge their investment managers, GMA delivers a free, comprehensive, and easy-to-read report which grades an advisor’s investment skill. GMA’s analysis helps investors determine whether their advisor is worth the fees they are paying. GMA does not receive revenue from any advisors or their firms and considers their primary duty is to the investor. GMA believes that all investors have a right to know if their advisor is adding value to the portfolio they manage or if the fees they charge are simply acting as a performance drag.


“Our goal at GradeMyAdvisor is to empower individual investors by making sure they’re informed about the value they receive from their advisory fees. Investors don’t realize that fees can ultimately reduce an investor’s nest-egg by over 40%. But if the advisor is adding value through their investment skill rather than simply allowing fees to erode the account value… well then that advisor is worth every penny they charge,” said Norman Pappous, President, “With this era of financial uncertainty and people scared to retire, it is more important than ever to have an objective, transparent analysis of your investment advisor’s investing skills.”


How does GradeMyAdvisor work?

  • Sign up for a free account – Create your profile, adding information about you, your investment firm, and your advisor. Your data is secure; it’s protected by bank-level security protocols and no one can access your information but you. GMA never stores your user name or password and cannot trade your account!


  • Run your report – Select a benchmark that matches your goals and risk tolerance, then generate your first report – don’t worry if you are unsure of what to choose because you can always change it. Our proprietary algorithm will analyze the performance of your investment portfolio. (Your advisor will never be notified that this analysis has been run unless you choose to tell him/her.)


  • Review your report – You’ll get comprehensive, easy-to-read information about the current performance of your portfolio.


Security is Key at GradeMyAdvisor

GMA is built with data-security and integrity as its framework. It is structured according to the Payment Card Industry Data Security Standard (PCI-DSS), the standard for all major credit card companies including Visa, MasterCard, American Express, Discover, and more. The site implements the ISO/IEC 27001 standard and is a member of both digicert and Truste.



GradeMyAdvisor was founded by veteran investment professionals from major investment firms—both institutional and consumer sectors—in Chicago, Washington D.C., London, and Geneva. Using time-tested analytics tools, GradeMyAdvisor provides impartial evaluations of advisor performance in order to give investors the data they need to control their financial destinies. For more information about the investment industry, please visit the GMA blog. For more information about the company, visit

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